What exactly are baby mums and dads choosing when it comes to nappies? A recent Nielsen survey reported that 88% of people are concerned about breathability. So how do you test for breathability?
In the Poundland 10 billion subsidy live broadcast on May 7, an experimenter in a white lab coat spread out a diaper, poured in 100 ml of hot water, then immediately flipped it over and inverted a glass vessel. Within seconds, a layer of "white vapor" appeared on the inside of the vessel. After demonstrating the breathability, the experimenter and her assistant then demonstrated to the live streamers how to measure the absorbency, absorption and reverse osmosis performance of the diapers one after another.
As many fans of Poundland's $10 billion subsidy know, since the beginning of last year, this live stream has featured a traceability live event called "Mom's Transparent Factory" almost every few weeks. From the big diaper brands Da Wang and Curious, the "internet famous milk powder" Junlebao and Domez to Goodbaby and Brook ...... many head mother and baby brands have been here to open up their laboratories, production lines, warehouses and even the cows on their farms. This time, it was one of the earliest nappy manufacturers in China, An Erle, who walked into the live broadcast room.
On May 7, through the lens of the traceability broadcast, many netizens saw a large mechanical arm hard at work in a wide space with no people and no lights. They operated with precision, at a constant speed, and their neat and uniform movements made the viewers "feel comfortable".
"This is an intelligent factory, which we call 007, working 24 hours a day, seven days a week." Gong Qiuyang, deputy general manager of Hengan Family Lifestyle Products Co Ltd, said that the single production line here can produce 500-600 nappies per minute and only requires 5-8 workers. "The entire process of processing, transferring, stacking and warehousing has been made intelligent."
At one time, the factory's production lines and the process of producing products were the most private part of the business. But in the live broadcast, Aneroy lifted the veil of secrecy and gave tens of thousands of online users a moment of peace of mind: it turns out that their diaper products are made in such a carefully designed and intelligent environment.